For every 100 prospects, on average three will need your services right now. Conversely, for that same 100 potential customers, 90 of them will want your specific services within the next seven years. Unfortunately, for most sales people, their target is almost exclusively on finding that needle in a haystack that needs their services immediately. The truly successful real estate agents invest in systems to market to the entire list and implement campaigns so that they will be the first phone call whenever any of those 100 prospects is ready to purchase or sell a property.