One of the most successful strategies today for retaining and building your customer relationships is something called Voice Broadcasting. Voice Broadcasting incorporates all the things your clients like about personal, one-on-one, relationship-building marketing without all the things you hate. In case youre not aware of its capabilities, let me explain the technology.
Voice Broadcasting
Voice Broadcasting is a technological tool that can help you grow your business. You start with a database of phone numbers for people with whom you already have some sort of relationship. Next, you write up a short, but motivating message that you want to leave them. These messages are recorded using a regular phone. You then email your list of recipients to the company that provides this service, and this message gets sent to the list of numbers you provided. The message is sent during a specified time of day, when your prospect is least likely to be home and your message is most likely to be picked up by voice mail.
Selecting the Right Voicemail Broadcasting Provider
Have you ever sat down to dinner and had the phone ring only to get a pre-recorded message or Voice Broadcast? So when I pose the question I do in the title, many first inclinations will be to respond negatively. If you do think that way then you may be missing out on one of the most powerful marketing tools available to you. All of us who have had our dinners interrupted are the victims of a business that did not understand the tool and how it should fit into a professional Marketing Program. If they did we wouldnt have received that call in the first place.