Have you ever sat down to dinner and had the phone ring only to get a pre-recorded message or Voice Broadcast? So when I pose the question I do in the title, many first inclinations will be to respond negatively. If you do think that way then you may be missing out on one of the most powerful marketing tools available to you. All of us who have had our dinners interrupted are the victims of a business that did not understand the tool and how it should fit into a professional Marketing Program. If they did we wouldnt have received that call in the first place.