With the real estate market in a slump, many agencies are attempting to develop methods to increase the amount of prospects that are available to the agency. One of these methods and perhaps the best available method is Internet marketing. Internet marketing for real estate agents provides more potential prospects thus increasing the profitability of the agency.
Traditional real estate marketing has included direct mail, local newspaper advertisements and good old fashioned cold calling on the telephone. These time tested marketing strategies work fine in a bull market but how do you find new customers in a bear market? There has to be a way to draw customers from outside of your traditional marketing areas.
The ability to present a listing to both local and out of town prospects is highly attractive to both the agent and the owner of a property. This ability allows an agency to acquire listings that may not be normally available to them. The effective utilization of the Internet in displaying these listings allows anyone from anywhere to view a listing and make an offer on the listing.
The internet provides the ideal medium to put your inventory of homes available to out of area clients. Through the availability of the Internet, your inventory of homes can be made available to anyone with computer access. This computer access permits prospective homeowners to view the available listings in the comfort of their own home. The listings of any Realtor can be posted on the Internet for a minimal cost.
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The existing MLS listing form can be either reproduced on a computer or a simplified form can be created. Along with the listings photographs of the home can be included. A more “upscale” method of allowing the prospective clients to view the home is to provide a video of the home. The video can be included in the on line listing in a WAV format. Windows Media Player and most other media players can play the WAV format with ease. The inclusion of a video of the interior and exterior of the home allows the prospective client the ability to walk through the home without ever setting foot in the home.
Internet marketing for real estate agents provides more potential clients by expanding the base of available clients. The ability of the client to view the inventory of listings allows the client to determine what residence interests them and allows the agent more time to sell those homes without having to take the prospects on a “live tour”. Internet marketing saves the agency money and provides more profit to each sale.
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