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When it comes to obtaining hotel loans, you have to do your homework in order to convince lending institutions and possible investors that your hotel business can succeed. Those controlling the funds will be looking at several key indicators to determine if your investment is a wise one for them.

Here are some of the key points considered by potential banks and investors.

What is the Current and Future Situation?

Is your industry in a growth period or in on the decline? Investors and lending institutions are scared of industries in decline, though they are quick to saturate a growing market. The local market conditions as well as the national and global market conditions will all be considered by those who may offer hotel financing.

What is Your Track Record

Do you have a history of running successful hospitality businesses? This is a big selling point to lending institutions and especially to investors. If you are looking for equity financing, you have to be able to convince the investors that you have what it takes to make the business a success and give them a good return on investment.

What is Your Business Model?

All investors and banks consider a loan or the purchasing of equity in your business an investment. This means they want to know what you are going to do to make them the largest return on investment possible. Specifically, they will want to know your marketing strategy.

Are you buying into a franchise name that has a national marketing campaign that can help your business grow and prosper? Do you have the ability to market your business as unique in your local area? Can you market nationally and/or globally?

You have to sell your business to lenders and investors just as you have to sell your product to consumers if you want to gain the necessary hotel financing to further your business successes. Remember to be organized, be prepared, and be ready to be a salesman.