Costa Blanca, the area named in the 50s by British European Airways, is a long stretch of beach in the Alicante Province of Spain. The airplane company had a new fare for flights between the area and London, and this 200 kilometer, or 125 mile stretch of beach with its white sand, white ocean peaks and many whitewashed buildings was perfect for the name Costa Blanca, or White Coast. The advertising idea worked, and the Costa Blanca region is one of the most desirable vacation spots in the world. There is a beautiful coastline and natural elements throughout the area. It is an ancient region with much culture and a climate that is thought to be very healthy. The weather is very hot and dry in the summer and winters are mild.