As being a real estate Agent, your accomplishment relies on the standard and sturdiness of the associations you build together with your clients, and the one and only way to create stable, lasting relationships is to present exceptional, unparalleled service. To work as a superior Agent, it is worthwhile to lavish your clients with service that beat their anticipations – from the get-go and throughout a long business relationship.

The challenge is that not all clients anticipate or want the same sort of service. What constitutes first-rate service to one client may appear inadequate or even like overkill to another.

It seems hard to see in your mind’s eye, but an Agent may possibly sell a client’s home in less than a week, at full price, and still possess a dissatisfied customer. This tends to be due to some action or oversight through the negotiation, assessment, or closing process that simply didn’t match with the client’s service expectations.

Avoiding service mismatches, learn each person’s service anticipations by doing something that few Agents take time to complete: Ask. Then put your findings to work by following these steps:

Realize every person’s service anticipations. Before you enter a new prospect presentation, make it a rule to find out everything you can about what your buyers are searching for in an Agent and how they describe their excellent service.

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Not at all, get complacent. Don’t suppose that, if your service falls rather short, your best clients will simply turn a blind eye. After that, by all means, don’t think that if you are clients want more or better service they will say something to you. They won’t, because they do not wish for the argument. They’d rather just disappear quietly and never come back.

I’ve met Agents who are unbeaten in spite of their “my way or the highway” approach to service delivery. Other than focusing on customized service and long-term associations, these agents favour to serve a stream of here-today-gone-tomorrow clients that they acquire in the course of relentless prospecting and high-volume lead development. These brokers possess a take-it-or-leave-it attitude about service. They practice what I call a fast-food hamburger joint philosophy: “We sell hamburgers and fries, and if you don’t like hamburgers and fries, pick another restaurant.” The difference, of course, is that the number of people who want hamburgers and fries is huge, and, if the fare is good, most customers automatically come back for more. The same is hardly correct in terms of homebuyers and sellers.

Just as one Agent, your prospect universe is proscribed, and your customers aren’t apt to be repeat customers unless they are surely treated with the kind of unmatched, reliable, and custom-made service that turns them into clients for life.

Another great article by Forest Heights Calgary. This article, The Essence Of Relationship Building In Real Estate is available for free reprint.