For REALTORS, much of their time is spent trying to find new clients. In fact, for most REALTORS, getting new leads takes up most of their time and money. This however is much different that the top producer REALTORS that lead the industry. For these people, their time is spent selling. So what are these top few agents doing differently?

If you look at how the top producer agents run their business in comparison to their competition, you can quickly see that these agents rely on systems, technology and teams to beat their competition. This frees the lead REALTOR to spend time screening houses, closing listing presentations and growing sales.

By contrast, the majority of Agents and brokers are single entity offices. Even when working with a broker, these agents are often left to their own devices to attract new customers, promote their services and in the end close sales. Unfortunately, this lack of resources frequently manifests itself in a real estate agent whose income is barely above the poverty line.

Fortunately, many of the resources that top producer real estate agents rely upon are open to all agents. Tools such as the Redex real estate listing and fsbo lead system provide agents with a daily list of new prospective customers. Marketing tools such as mobile marketing assets, online programs and lead generations services can create a stream of new clients. For a lot of real estate professionals, even basic web tools like the Redex Agent Sites can help drive prospects and speed the sales cycle. All of this technology is available and can provide an immediate impact on the REALTOR’s bottom line.
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With few exceptions, all of these tools are available to all real estate agents, and when comparing the monthly fees to the prospective profit, the justification for the investment in real estate marketing gets clear. The Redex and LandVoice services are inexpensive and provide a continual and unique source of business. In fact, many of the online services such as Facebook, Twitter and even ActiveRain cost the REALTOR nothing but an investment in time.

The point is simply that as a REALTOR, a tiny investment in selling technology and tools that automate and systematize lead acquisition can make the ultimate difference in the degree of success for the real estate agent.

Real estate professionals, visit the Redex real estate to learn how to attract listings, and grow your sales. Visit us now and for fsbo and listing leads and grow your sales.