SEM is the solution for all on-line promotions. Therefore we must address this issue. It’s not rocket science that businesses should be on the web. It’s not enough just to be online though. If nobody can find you, you might just as well not be there!
Let’s compare it to a new store opening up… A lot of money has gone into setting it up. They open for business… And see where they are – in the middle of nowhere, down some side-alley. And no-one has given any thought to advertising their location. Is anyone likely to buy from them? This is exactly the scenario for 99% of ALL commercial websites in existence.
Marketing has undergone a huge change because of the internet. A decade or so ago, it was fashionable to jump on the website bandwagon. Complex graphical websites costing thousands (or tens of thousands) were regularly launched. Obviously, this new business was very welcome to web design companies. Then it became apparent that no-one was visiting these sites. There was a belief that if you built it, they would come. Sadly, this wasn’t true…
Modern internet marketing requires a fundamental shift in thinking from traditional marketing. People used to established marketing techniques would say your web site is simply an advertisement of your company and its products. As a result, they’ll try to get you to promote the site on radio, TV or in the press. Essentially they’re working in the same way as they’ve always done. They start with a flashy sales site, and then try lots of ‘off-line’ avenues to get people to look at it. Completely missing the point of the web environment!
This process only utilises the web as viewing gallery, which is quite wrong. It allows us to search and research – to discuss ideas and interact with others. It’s completely interactive, bringing massive choice to billions of people. We can find the sites we’re looking for because Google, Bing and Yahoo etc. have formulated huge site directories to simplify the task. Can you imagine trying to find something in Yellow Pages if there wasn’t an order and an index? We’d be forever frustrated and disappointed.
The SE’s have got it all sussed. For companies though, this changes marketing completely. You MUST be indexed by Search Engines to have any visibility. And not only that, it’s pretty pointless if you’re number 4 on page 7 of the results. #S#
Certain foods can cause low canadian prices for viagra energy to your body and improves vigor and energy levels. The organic mercury compounds reach our digestive system via the food chain and it all begins viagra online without prescription with fish. The bigger viagra free samples production of the hormone pushes a large amount of anxiety and unburden the affected male. Impotence is basically making people quite impatient and stressful and so more and more people are cialis in india price losing their minds over this particular issue. So to give all companies a chance to be on the first pages, the Search Engines came up with a new form of paid advertising. You only pay when someone actually chooses your advert – hence the name ‘Pay-Per-Click’. This caused quite a storm when it happened. Basically, the only time you now paid was when someone who was already interested asked to look at your site. This is an incredibly targeted way of advertising, and done properly, can yield some exceptional results.
Alas, the market is bombarded with this form of advertising these days. Prices have risen hugely. This is mostly due to high bids being put in by marketers with no experience. Some words and phrases command such high click prices that profits aren’t possible for many companies. This happens mostly where lots of clicks are essential to get one buyer. So Search Engine Optimisation is now becoming a preferred method for many to get to page 1.
Do this small task – Enter some service or product keywords (relevant to your business) on Bing or Google. Then check through as far as page three. Can you find your website? Probably not. Consequently, like the situation we described earlier, you’ve got no visibility! Maybe it is there. But is it listed for terms that clients are actually using?
You may have some successful experience of PPC advertising. Can you be sure you’re working it as efficiently as possible? Is your ROI satisfactory? Have you got an eye on the stats that measure your results? It’s important to split test your campaigns – are you doing this? If you don’t know what your stats are, then guaranteed you’re not getting the best results for your money.
It’s very evident today that both global and local commerce are moving swiftly onto the internet. Make the most of this trend. Unless you embrace the internet and utilize all of its advantages, your business will become a dinosaur.
(C) Jason Kendall SEO. Go to EvolveSEM.co.uk for the best ideas on SEM Consultants.