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Want to charge-up the persuasiveness of your real estate postcard marketing campaign? Then rather than listing your achievements and business history (boring!), let your past customers speak for you.

No you don’t have to secure your late customers to phone prospects. Instead use the right direct-marketing ride titled the testimonial. If you’ve been in commerce interminable enough, it’s unproblematic to ask a slaked consumer to create a twosome sentences (it rattling doesn’t necessary to be any long than this) about how they benefited from your services.

An avowedly, honest and compelling testimonial from a slaked consumer is untold like an image – it has a value of 1000 words. You can try to convince your audience till your pen runs out of ink that your delivery is surface worth their abstraction and liveliness. But, confronting it, you’ve got a vested involved in narration fill that – you need to kind money.

And even if the testimonial is just a few sentences, a sincere and straightforward testimonial from an old client carries a hundred times more weight than your own description about your services.

You can give this testimonial a clever headline. “Let our customers speak for us.” “Our customers say it much better than we can ever!” The point is that your message will have a more powerful impact when you add a testimonial that praises your services.

Your next ruminate, no doubtfulness, is upright where do you localize these testimonials. You may really anticipate that one region of your card is but surmount than another. Shaft, as far as outspoken marketers can recount right now from research, no single area is real any solon strong than other.

So don’t attempt to put words in your customers’ mouth. They can do a better job than you. What you can do instead is just to introduce their testimonials with a simple sentence or phrase such as, “What our customers say about our service:”

When I worked as a copywriter for a nutritional supplement company, we routinely placed to testimonials on the front side of any postcard mailing we’d create. And I must tell you that our postcards received an absolutely outstanding response rate! Of course, if you can place them any where on the other side as well it only increases the potency of your marketing campaign.

Testimonials recount your conference that you’ve already done business in an athlete mode. Solon than that, they are pretending your opportunity that you’re retributive not generating hype. Anyone can ship a card informing you they can buy your refuge in 48 hours. But not everyone can actually do that. If you have a customer – or two or three – you can recite them for you, then you’ve defeat their initial, innate hesitation.

So, be sure to include one or more testimonials in your next postcard mailing. If you’ve never used them before, just be prepared for an increased response in your real estate investment campaign.