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It?s true! And you know it! It’s a cardinal rule of direct marketing and as a real estate investor you need to keep it uppermost in your mind if you want to succeed. And while you may think this is only true for longer direct mailings in other industries, it?s even more important with a postcard mailing.
There is not a lot of room in a postcard to write down several of your persuasive arguments. But an attention grabbing and informative headline can get this job done while using less space and requiring less time from your customer.
When you write within the confines of the postcard you must get to your point quickly and succinctly. And that makes your headline all the more important and powerful.
Your real estate marketing headlines should also inform people of the benefits of selling their homes to you. So evaluate your strengths, your competitive strategies, and check your customer testimonials to learn what they are most thankful for about your service.
To write the most powerful, muscle-bound headline you can, you need to sit down and have a brainstorming session with yourself. Think of every possible benefit a customer could gain from selling his house to you. Don’t worry about the number of benefits. Don’t limit your thinking or your writing. In fact, the more benefits you can put on paper the better!
Narrow down your list and pick the best headlines you have created. It is advisable to start with a huge list of options because you will obviously have more choices as you narrow down your list.
Next, you can test market these different headlines to identify what will get the highest response. All of these steps may seem like a lot of work for just coming up with a few words. But in real estate direct marketing, effective headlines have been proven to remarkably increase customer response rate.
In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.
It will take a lot of time and patience. Remember, Rome was not built in one day. You’ll have to do some trial and error at first but once you get the right ?formula? everything will flow smoothly after.
In fact, you can even spin your own headline from the tips I’ve mentioned. Once you come up with the best and convincing headline, you?re on your way to achieving real estate success.