There are lots of web Internet marketing models and they have different specificities depending on the business that uses them. Freelancing, advertising, affiliate programs, e-commerce, and lots of other activities conducted online cover a large number of processes controlled on the one hand by the marketers and on the other by the web surfers. There are many ways to build web Internet marketing strategies, and there are thousands of pages and hundreds of sources to show you have to approach different aspects of web Internet marketing. In this article, we'll just refer to a few general strategies that may serve to a web developer's interest.