As a REALTOR, leads from expired MLS listings may be a great supply of revenue. Getting an expired listing to sign with you are generally the result of a benign communication such as a listing letter, or as blatant as a door knock and face to face meeting. Regardless of how you method the prospect, it is very important to know the mindset of your target customer.
When approaching your target customer, it is essential to understand that they may possibly still be motivated to sell the estate, but may feel that they have been burned by the REALTOR listing process. These prospects have heard the traditional REALTOR presentation and are open to anything that appears unique, different, or more useful than what their existing real estate agent offers.
For prospects of this sort, expired listing script may not be as effective as more direct forms of marketing. Even though these letters are low cost and may be sent out in mass, they often are received much later than the prospect’s window of opportunity. Often a expired mls listing prospects receive many offers from different REALTORS and typically sign with their first contact. Because of this, expired listing letters are repeatedly received late.
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In general, an expired MLS listing lead will sign with the first REALTOR that makes contact. Once again, this shows that expired listing script may perhaps not be the most useful method in which to prospect mls listing leads. In all honesty, the proverb that the early bird gets the worm applies to these scenarios, and the successful REALTOR must tweak their lead generation tactic accordingly.
REALTORS, get expired MLS listing letters and sales tools to help grow your listings and close more sales. Go towww.TheRedx.net to learn the secrets of rapid real estate growth