As a vacation property manager, marketing and advertising your rental inventory effectively is key to your success. With so many options in this competitive market, you’ll be happy to hear the good news that this critical part of your business has a brand new option – one that’s easy, cheap and effective.
The internet today is chock full (to the tune of millions) of vacation rental websites. Each of these companies is competing to be top of the list on Google, Yahoo! and Bing. How much time and money are you spending fighting to be on top of your competitors on these lists? When one space, letter or word changes the search results, you’re probably putting a lot of effort into managing your placement.
Yesterday maybe your website was on page one of Google, but tomorrow and next year where will your site be -on the front page or the last page? The fact is that global vacation rental websites and local property management companies are all wrestling for the top positions on Google, Yahoo! and Bing search. This limits your chance and affects your advertising budget for success.
If you are like most property managers of vacation rentals it is tough to spend money on AD Words, Yahoo! sponsored search and SEO during the slow travel periods to your area. In fact, it is hard to spend money on getting traffic to your site any time of year!
There are two key points to keep in mind: 1. You have a set of proven conversions: your past renters. They’re not just “shopping around” on the internet. They’ve used the internet before to find and book their vacation accommodation through you. Will they use you again, or will they go with some other company higher up on the search result list? 2. You know that there are sets of keywords that you use to increase the chances customers will find you. When these sets of keywords differ by just a letter or a space, customers will find a slightly different or completely different search result. Will your past renters remember the exact phrase they used months or years ago?
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The good news is that you can get most all of your past renters coming back to you. You now can market and advertise to your past renters with new property manager tools and software that are incredibly user-friendly and inexpensive! Your past guests want to come back to your travel hot spot. Using software that is available to you today will allow you to stand out from all the property managers in your area the next time one of your past guests is ready to book a vacation home, cabin, condo, villa or room.
Past renters are a goldmine sitting in your file cabinet or in box of past renters. Now you have the ability and tool set to simply share deals on vacation rentals with them. Use the system and be rewarded time and time again. For life!
It is time to looking in to new cost effective way to promote your vacation rentals. New software will save you money and bring property managers of vacation rentals. Deals and discounts on homes, cabins, condos and any type of savings offered on your vacation rentals will put you in position to capture your guest over and over for many years to come.
Property managers of Vacation Rentals should consider offering deals and discounts on vacation rentals. The Super Renters website is for all property managers. For an easy way to bring the renters to your rentals SuperRenters for deals.