Although there is risk of a search engine violation, it is possible to get multiple web pages to the top position on Google for a given search term. In earlier articles I used the search term “Expired Listing Leads” and the multiple entries on the top page of Google that are directed to my sites promoting the savings on the RedX expired listing lead service through FreeTrainer.Com.
As an approach to teaching the technique, I have resolved to share with your in real time, or at least daily posts the basic procedure to get multiple listings on the first page of Google for a particular search phrase. My method is to decide on a search phrase and promote my web links on the web such that a minimum of five of the ten results on the primary page of Google provide a link back to me.
As a first step you need to select a search phrase, I used Google’s Adsense Keyword tool for this project and find what search phrase is going to provide the most amount of traffic with the lowest amount of competition. For this project, I am promoting expired listing leads for real estate agents. As you use the Adsense keyword tool, you find that Real Estate is extremely competitive in web promotion so after some digging, I located the term “Real Estate Country” which provides about 1.2 million searches per month and is relatively sparse in the way of competition.
It is also important to note that when you narrow your target geography, the number of available searches will diminish accordingly, the number of monthly searches will be a lot less and much more targeted. In any case, the same logic applies. Select the phrase with the largest quantity of searches that will be made most often by your target customers.
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Once you have located the opportune phrase, register a URL with that term included. I have found success with the dot com’s, orgs, net, and me’s and generally try to stick with those web extensions. If necessary, use hyphens to get your desired URL, but your target phrase needs to be part of the primary URL.
In summary, here is step one: Choose a keyword that does not have a lot of competition, but does have a high number of searches. Register your URL with that keyword. We will work on the site in the next discussion.
James Xyllion is managing genius and creative genius for lockbox and supra ekey. Property websites dedicated to helping real estate agents attract leads and grow their business