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Real estate agents are going through tough times in this market. Despite the fore signs, many agents were surprised by the sudden drop in prices and commissions. The real estate boom didn’t last forever and real estate agents nationwide are now scrambling to cope with a changing real estate market.
As in any market, there is still money to be made in a down market. It just comes down to choosing the right niches. In this article, we look at the niche of affluent homeowners and investors.
When tough times hit, targeting affluent home owners is almost always a good bet. The affluent have the means and knowledge to sit a crisis out. You may even find out that affluent home owners are inclined to buy, especially now when prices are low.
Investor clients know that they can make a killing in these down times. Some parts of the investor niche have been surprised by the crash and are gasping for air. Nonetheless, the majority of smart investors saw the tough times coming and are getting ready to buy. They can profit immensely from the changing market conditions. You can help them do it and make a profit yourself. If you target this niche with your marketing, you are able to win customers with buying power and the willingness to buy.
It doesn’t matter what your preference is, as long as you decide upon one or more niches as a real estate agent. Marketing is the most important point of your business right now, so make sure to focus on developing unique services for the niche markets you target. This makes you stand out from your competition and gives you a great edge in these tough times.