A movie trailer production company is a business that specializes in creating short promotional films. The firm often has to condense the full story line of a two hour picture into a short series of clips. The promotional piece is used to convince audiences into paying to see the full length film.
The trailers are a short sample of the type of action, drama or comedy audiences will see. They are most often shown in theaters before other films, or as advertisements on TV. They give audiences a free sample of the film so they can decide if they want to see it.
The creative team often works at a handicap, because they are hired before the film is completed. This gives the producers more time to generate interest in their project. The team has to coordinate with the film’s director to create trailers that promote the project, without giving away the ending.
The advertisements showing a coming attraction often uses the funniest or the most emotional scenes that have already been produced. Potential audiences may decide not to see the entire picture because they can guess the ending. Audiences who eventually see it may feel like they were cheated, because they have already seen the best parts.
Some companies use scenes that do not make it into the final picture. Audiences who see these kinds of coming attractions may be surprised when they do not see the exact same scenes on screen. The technique is especially useful for horror movies to help build suspense.
Filmmakers cast the role of marketing expert by hiring a movie trailer production company to create their coming attraction advertising. The companies have their own team of experts who can easily create short, effective trailers. Audiences rely on these short, mini films, to help them decide which pictures they will pay to see.
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