You just can’t afford not optimizing your website for the search engines any more. While search engine remain the major source of online traffic search rankings are directly tied to the bottomline of every online business big or small. That’s why if you want to earn a decent income online you just absolutely need to either do SEO or have it done. And since everyone’s optimizing their sites the competition in the organic SERPs is really fierce. The good ol’ ways of purely manual optimization are gone. Today you need to be equipped with SEO tools and software of all kinds to do more in less time in order to outrank your competition. That’s why you need to pick the best marketing tools you can get.
I tend to believe that quite a large part of these self-proclaimed SEO experts are not as SEO illiterate as they claim to be. They’re simply after some quick signature links. But then again there really are SEOs out there who really don’t know pretty much anything about what they do. It’s ok if you’re optimizing your own site. We all were just starting at some point and knew little about what we were doing. But if you offer to optimize sites for money and have almost no idea of what this is all about then it’s quite a different thing. So here we go, back to the search engine optimization basics once again for all the SEO specialists out there throwing questions about page rank and article directories on SEO forums and online marketing communities.
The thing is that instead of finding different opinions and getting to know all the pros and cons of a particular product you only find overwhelmingly positive praises and sales pitches disguised as reviews. They’ll throw at you tons of evidence of how this or that SEO software package made Jon and Jane a million bucks in the first two weeks even though they never even launched it and perhaps didn’t even have a website. Soon you’ll discover that all of them are either written according to one template or are simply identical. These are affiliate reviews which are more of sales pitches designed to make you buy the product. Sometimes they will grab your attention with a catchy title like “SEO Elite is a scam” or “Why you shouldn’t buy Web CEO”. But as soon as you start reading the review it will quickly turn the other way round stating that this is the best product you can get and how about you buy it right now.
Now don’t get me wrong. There’s nothing bad about affiliate reviews. Ethical (if that’s the right word to use) affiliates will always use the product themselves and will only promote it if it’s really of high quality and is worth the money asked for it. The question is how do you tell the difference between the scam reviews and the real ones.
To choose which of the SEO software sets best corresponds to your needs you need to identify these needs first. Look through your daily SEO check list and see which tasks you can do more efficiently with the help of SEO tools. Naturally you’ll need to automate rank tracking, keyword research, link analysis and competition research. Once you know what you’re looking for you’ll be much more confident with your choice.
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This post was written by Alicia Bogard on May 14, 2010









