Probably the best advice a person could give regarding selling software online is to know how to market your software product to widen your customer base. If you’re thinking about setting up a web-based store, or perhaps you have one and it’s not doing well, then the following article will be a great resource to you!
Spam filters are important when running your business. Similar to email sites that have spam filters already programmed in them, you want to make sure yours is up to date and scanning your files and emails regularly. One good way to check the spam filters are by sending fake business emails to friends and seeing if they get flagged.
When designing your navigation bar make sure it takes into effect spelling errors and can reroute the customer to similar spelled software. You never want the customer to return to a screen that says no search available. This will immediately shut the customer down and they will leave.
Most trusted email services have a built in spam filter. Don’t waste your time and energy installing another one because it won’t do you any additional good. You can always test the pre-installed filter by sending yourself mock emails and seeing where it ends up.
Be on the lookout for suspicious activity. They say ten to fifteen percent of people who click on your advertisements aren’t interested in your software product and some are just trying to scope you out. Be weary of all your customers and find ways to prevent fraudulent purchases from happening.
Problems will always arise when dealing with customers, but the important thing to remember is not what the problem was but how it was handled. By being transparent with the customer, admitting the mistake, and making amends you can be sure the customer will forgive and forget.
It’s important to entice your customer and make your software look as attractive as possible. On way is by placing attractive images of the software next to their descriptions. Make sure your images always accurately represent what is being sold.
Keeping in depth record keeping is a great way to alert you if things in your company dramatically change. Records of your sales, purchases, and profits will help you see if things are a miss or can help you project future sales numbers.
Supporting complementary websites is a great practice to get into. Customers don’t mind shopping on two different websites as long as they can get what they want when they want it. You can link to eachother’s sites and have a little bit of friendly competition as well as increase your search engine ranking.
When creating your own unique software product it’s important to copyright and obtain exclusive selling rights for your software. Keeping your website up to date and heavily advertising it will help customers start to recognize your brand.
Poor quality software product pictures will instantly cheapen your brand and turn customers away. Make sure all images are high quality and look attractive. Put your best face forward when representing your brand.