Picture this: you’re in the process of starting your own restaurant on a local basis, with dreams of becoming bigger in due time. You must be able to recognize all components that go into this endeavor, including the marketing side of things. This is where you will have to be on the lookout for the best Long Island advertising agencies. For those who would like to know how such an endeavor can be carried out, here are a few things to note.

One of the ways that a Long Island advertising agency can help a budding restaurant is by focusing on local search. This is where SEO services from authorities like fishbat can come into effect, since they will be able to help businesses rank. Of course, this will only be done if the right keywords are focused on. For those who are looking to market their restaurants effectively, you should know that extensive consultation will be a must.

You must also be able to build up an online presence, which is largely carried out with different social media websites. This is where you must take everything from Twitter to Instagram into consideration, given the massive audiences they have to boast. When these channels are utilized, you stand a greater chance of reaching out to more people. It also doesn’t hurt that your restaurant will see more success on the marketing front.

Finally, when building an official website, make sure that it’s optimized for performance reasons. This will include everything from the aforementioned SEO to graphic design, which means that this will require focus. Not only should graphics be made in order to fit your brand, but hyperlinks should be included as to not be broken. Without an official website that visitors can click onto, marketing will prove to be more difficult for your restaurant.

For those who would like to get their restaurant out in the open, in terms of marketing, you can clearly see that there are many talking points worth recognizing. Long Island advertising agencies can provide the best service, but some will be more effective than others. As a restaurant owner, it’s in your best interest to look into the best agencies in the world. By doing so, you can rest easy knowing that your business will see success.

Please consult fishbat if you would like to bring on a Long Island advertising agency today.. This article, How Long Island Advertising Agencies Help Restaurants has free reprint rights.

Marketing Your Restaurant – 3 Tips For Success

There is more to owning and operating a restaurant than just having great food. While it’s true that have great food is the first key to having a successful restaurant, it certainly isn’t the only thing that matters. I would tend to argue that there are plenty of successful restaurant that lack good quality food. So what makes them so successful? Marketing is what makes them successful, and it can help to make your restaurant business successful too (although location is very important as well). Here are marketing tips to help keep your restaurant pack and help you sell more food!

Internet Promotion

If you’re not online, then to potential customers, you don’t exist. You want to make sure that your restaurant is being represented online in two ways: via your own website and via other restaurant referral websites. It should go without saying that your restaurant needs a website that features you location and contact information, your menu, and ideally a few pictures of your best dishes.

Next you need a website of your own. Websites give businesses credibility and also give you the chance to further sell your food and your ambience to your potential customers. Include at minimum your menu, location information, and pictures of your best dishes to entice your potential customers. A simple website will do; you really don’t need any more than 4 web pages to cover it. WordPress is a great option for building an inexpensive yet easy to manage website.

Direct Mail – Promotional Incentives

Most restaurant owners do not have a huge budget for marketing, so doing inexpensive promotional activities is key. This is why sending mail directly to your customers is a good idea. Send postcards through the mail to businesses in the zip codes surrounding your location (2-3 zip codes). Include on the postcard the name of your business, the type of food, the location, a picture of a dish, and a promotional offer (some sort of discount if they bring in the postcard). This is an excellent way to get a lunch crowd.

People that live in the residential area near your location should also get a postcard in the mail about your business. Try mailing to the 2 or 3 zip codes surrounding your business. Be sure to include a special offer or promotion like a discount so as to give the customer a good incentive to come in and try your food. It might also be a good idea to do a “buy one get one free” coupon to get them to bring in an additional person. Remember, in the restaurant business, the more the merrier!

A Billboard Ad

If you have the money to invest and are willing to take a leap of faith, then you might also want to consider marketing your restaurant on a billboard on a highway or major street nearest you. This can help to create brand recognition for your company and peak consumer interest. You only want to do this if you’re located off of a major highway or street. Be sure to include simple directions to your location relative to the location of the billboard, phone number, restaurant name and a big picture of your specialty dish!

Billboard advertisements can be costly, especially if you don’t do your homework first. So research the billboard management companies. Get as much information as you can on the billboard you think you want to rent and try to get a good idea of the number of people that pass it daily. Also, keep in mind that everything is negotiable, so if you don’t like the price you are quoted, don’t accept it! Tell them you need them to come down!

Running a restaurant isn’t easy. It takes a lot of hard work, dedication, blood, sweat, and tears. You’ve put a lot of effort into getting your restaurant open, so why not put as much effort into making sure people come in and eat. Do great marketing, and you’re sure to be successful!

Sheila Dollarsby is a marketing consultant who helps numerous businesses with their marketing strategy. She believes that every business should have a website and helps them find great web hosting options for their site. She has written numerous articles about web hosting to help her clients make informed decisions when building their websites.

SMS coupons for Restaurants – A Powerful, Cost-Effective Advertising Tool

In our economic slump, restaurants are finding it harder and harder to promote themselves. The fact is that people are going out to eat less, and spending less when they do. This has placed a heavy burden upon restaurant owners to get people into their restaurants without spending a lot of money. Conventional means of advertising (Print, TV, radio) are extremely expensive and have limited response rates. However, there is good news. A new from of advertising is sweeping the marketing world by storm: text message marketing.

Text message marketing reaches the user via standard SMS text messages. This creates a very personal medium that is always a “vibrate away” from the consumer. In order for the consumer to receive these messages, they must opt-in (sign up) for the service. This means that they have shown enough of an interest in the service to be willing to receive further information from it on their cell phones. This brings us to the world of Text message coupons for restaurants.

Text message coupons give you the benefit of being able to send your discount or promotion instantly at the exact time you want. Imagine this: a dad is on his way home from working, thinking about dinner. His phone goes off and it is a coupon for your restaurant offering an incentive to come in for dinner (ex: “PizzaPlanet: Family Night! 25% your entire food bill with a party of 3 or more. Valid tonight only! Tell your friends!” ) His decision is practically made for him! An hour later he shows up at your door with four hungry customers.

For a very low cost, restaurant owners can send text messages to their prospective customers with an incentive to come in, with the imperative call to action to show up today. With very little effort, a text message coupon service for restaurants can send the Text message coupons for you.

So why look into text message coupons? Studies put text message advertising response rate at 20% with some response rates up to 75%! (Carrabba’s Italian restaurant recently ran a promotion and got a 62% response rate on their promotion!) At a time where people are spending less at restaurants, you have to be different and implement new and creative ways to advertise yourself. For restaurants, Text coupons are the best alternative to tired and worn out conventional advertising.

Start using the most amazing marketing medium available today. text message marketing is a rapidly expanding market due to high read rates and excellent redemption rates. Before you commit to a service, be sure to take a FREE trial to see if using sms coupons is right for you. Choose a service that has fully managed capability so that you don’t have to try to do it yourself.

How To Make Office Coffee Drinkable

We have all had times at work when all we want is a good refreshment and caffeine boost to get started with our day. Most of the time we are left disappointed with the watery substance put in front of us that holds no oomph. With a few handy hints in tow you could soon be making that great office coffee that you have been missing.

When making the first drink of the day and setting the pot of coffee up for the rest of the day and for all staff, you have to take into account a few varying factors that determine whether your brew is a good or a bad one.

The ingredients themselves are obviously one of the most important factors when it comes to making that perfect cup of coffee every day. Without quality ingredients you are left with an average or sub standard refreshment that will not cut it when it comes to giving the drinker the caffeine boost they are looking for intertwined with a great taste.

Once you have a reliable and cost effective supplier in place you can begin to worry about all the little factors that determine whether your drinks will be as nice as you desire. The big expectations that are being delivered by your trustworthy supplier really do take the pressure off you to a degree where you can begin to plan the perfect refreshments.

Always ensure that your apparatus is clean and effective.See if your equipment needs updating or if there are cheaper and more effective brand names on the market that could improve your situation. By cleaning out the pot that you brew the coffee in once, twice, even three times a week will give you peace of mind that you are drinking from a clean and healthy source.

The best way to ensure that you are maximizing the potential for a great tasting and clean drink is to clean the apparatus this often. A dirty pot will only supply you with a stale tasting drink and there is no way you can enjoy this day after day. These types of drink are there to not only give a little pep to the person who is drinking it but also be great tasting and bring people together during breaks in work.

Lastly try to have a completely thought out method of coffee service Toronto in place. Each morning there should be a completely fresh pot of coffee made so that the first drink of the day is the one. After this there are a few suggestions such as keeping one person on duty each day to ensure a consistency in both quality and delivery of the service. Maybe test out a few different people and find the best.

As you can see there are a number of ways to ensure you have tasty office coffee. Getting in place a team that works, from the suppliers giving you quality ingredients at a good price for your company, effective apparatus that you keep regularly clean and healthy and a rota of people who know how to make coffee and deliver it in a consistent way.

With the highest quality Office Coffee Toronto service has to offer your business can have the caf experience within your business every day.